WhiteHat Jr promotes music learning for all ages through its new campaign #PickItUp with Hrithik Roshan

Music Seekhne Ki Koi Umar Nahi hoti and one can #PickItUp at any age – WhiteHat Jr tells the music aspirants across all age groups in their latest 2 film series campaign starring Hrithik Roshan


2nd February 2022: While growing up, there are hobbies one is passionate about but only to find them fall sideways as adults. Learning music happens to be one of the most common desires for most of us! Isn’t it? If you ever felt that you could still be the one playing the guitar at a house party or impressing your friends & family by playing the piano, then you got to #PickItUp now.


With its latest campaign, WhiteHat Jr dispels the notion that age is a hurdle to learn something new as it launches Live Online 1:1 Music classes for adults too. Anybody can start learning the guitar or the piano. With skilled musicians as teachers, the course offering is personalized as per the learner’s music goal.


Bollywood superstar Hrithik Roshan in this 2-ad series is seen realizing his unfulfilled dream of learning the guitar by getting inspired from a young kid in the first film and becoming the protagonist himself in the 2nd film by letting his colleagues know that Music Seekhne Ki Koi Umar Nahi Hoti. The campaign series has been conceptualized by WhiteHat Jr’s brand team, produced by Dora Digs & directed by Bollywood director Robby Grewal.  The music & the magical guitar piece that will most likely reignite your desire to learn the instrument, has been composed by leading music director Sneha Khanwalkar. 


Commenting on the new campaign, Akshay Sengupta, VP & Head of Brand Marketing at WhiteHat Jr said, “We hope that with this campaign, everyone realizes that it’s never too late to chase your passion. What one needs, is the zeal to #PickItUp. This series is a motivation for those individuals who have, at some point in their lives, wished to learn a musical instrument but were never able to. Our Music for Adults course, makes this dream achievable thanks to our unique 1:1 online learning experience with skilled teachers.” 


You can watch the ad films here:


Office film: https://www.youtube.com/watch?v=Kg414u0cQ2Y

House party film: https://www.youtube.com/watch?v=8VLz20jfpIk

About WhiteHat Jr

WhiteHat Jr has been launched with the singular mission of empowering kids to become creators versus consumers of technology. The company has channelled students’ natural creativity through an engaging curriculum and personalized, live teacher attention. WhiteHat Jr’s 11,000+ strong teacher workforce conducts thousands of live coding, math and music online classes every day on its proprietary platform. Cumulatively, the company has conducted more than 8.7 million classes to date.