In today’s fast-paced digital world, a well-crafted press release can make your brand’s visibility. Whether announcing a product launch, a partnership, or a milestone, a compelling press release ensures your news reaches the right audience. But how do you write one that stands out?
Let’s break it down into simple yet effective steps that make your press release reliable, direct, and captivating while keeping stakeholder approvals in mind.
- Start with a Catchy Headline
Your headline is the first thing journalists and readers see, so it needs to be simple, clear, and impactful. Here’s how to craft one that grabs attention:
✅ Keep it under 10-12 words
✅ Use strong action verbs (Launches, Expands, Introduces)
✅ Highlight the key takeaway (XYZ Company Unveils Best Budget AI Solution)
Example:
“ABC Tech Introduces a Game-Changing Cybersecurity Solution for Small Businesses”
- Engaging Intro Paragraph
The first paragraph should explain the news directly—who, what, when, where, and why. Avoid fluff and jargon. Journalists should understand your story within seconds.
Example:
“In a bid to make cybersecurity more accessible, ABC Tech has launched its new AI-powered firewall, designed to protect small businesses from online threats. This budget-friendly solution promises faster, smarter, and more dependable protection.”
- Add Key Facts in Bullet Points
Not everyone has time to read long paragraphs, so highlight important details in easy-to-digest bullet points.
✔ What’s new? (Product launch, event, achievement)
✔ Why it matters? (Customer impact, industry relevance)
✔ Key stats or figures (Market growth, user base, revenue impact)
✔ Quotes from executives or stakeholders (CEO, customers, partners)
Example:
- Launch Date: March 2025
- Industry Impact: Expected to reduce cyber breaches by 35%
- Customer Base: Over 10,000 SMEs already onboarded
- Quotes From Key Stakeholders
Including a quote from the CEO, a customer, or an industry expert adds credibility and personalizes the press release.
Example:
“With cyber threats rising, our goal is to provide businesses with an affordable yet powerful security solution,” said John Doe, CEO of ABC Tech. “We believe this innovation will help companies protect their data efficiently.”
- Include Contact Information
Always mention a direct point of contact for media inquiries.
📧 Email: media@abctech.com
📞 Phone: +91-9876543210
🌍 Website: www.abctech.com
- Boilerplate – Who You Are
A boilerplate is a short company description that goes at the bottom of every press release. It should explain what your company does in 2-3 sentences.
Example:
“ABC Tech is a leading provider of cybersecurity solutions, helping businesses of all sizes protect their data with AI-driven security tools. Founded in 2010, ABC Tech serves over 50,000 companies worldwide.”
- Add an Image and Backlinks
Press releases with images get up to 94% more views than plain text. Use:
A high-resolution company logo or product image
A link to your website or product page
Example:
Download Press Kit: www.abctech.com/press
- Get Approvals Before Publishing
Before distributing your press release, ensure that:
✔ The PR team and leadership have signed off
✔ Customers, partners, or stakeholders mentioned have approved their quotes
✔ Legal and compliance teams have reviewed sensitive information
Final Thoughts
A well-structured press release explains the news quickly, builds credibility, and drives engagement. Keep it simple, clear, and newsworthy while using SEO-optimized keywords to increase visibility.
Now, go ahead and craft that perfect press release that journalists won’t ignore!
