Actor, Producer Mukesh Rishi becomes Bhookha Haathi Health Warrior!

National, 4 April 2022: Actor, producer Mukesh Rishi joins hands with Bangalore-based alternative foods and health-based nutraceutical-tech company Bhookha Haathi to endorse their range of 100% natural health-promoting products.

Mukesh Rishi is an Indian actor and film producer who works primarily in Hindi and Telugu films. He has done 180 films in 8 different languages. The 65-year-old actor got his first break in Hindi cinema in 1988 and has since, established himself as a leading character actor. He is a health and fitness enthusiast and has strong aversion towards tobacco and non-tobacco-based harmful chewables. In the past, he has been offered many brand endorsements for unhealthy chewable products but has always denied them as he doesn’t believe in promoting something that he, himself doesn’t consume.


According to Kusum Bhandari, Co-Founder – Bhookha Haathi, “Currently, the main focus of our brand is our proprietary dry fruit & nut refresher which is World’s First Healthy Chew and a perfect replacement to tobacco and non-tobacco-based harmful chewables. It also works well as digestive and has many health benefits such as lowering cholesterol, anti-infective, anti-ageing etc. We found Mr. Mukesh Rishi to be the perfect fit as our brand promoter as he stands for the same values as our brand does.”


Bhookha Haathi was founded on the vision to create products that help solve the widespread problem of chewable tobacco that continues to be a prevalent vice in modern India. It has a vision for 2050, where it would want to reduce the consumption of tobacco by more than 50 percent. Also, there is a need to limit the consumption of unhealthy pan masalas and oral fresheners that are full of additives & preservatives and cannot claim to be 100 percent natural.


“With actor, producer Mukesh Rishi as Bhookha Haathi Health Warrior, the company aims to reach masses to create a much greater impact in society with its Rs.2 sachet. With this launch, Bhookha Haathi will be the first nutraceutical company to launch its product at this price point in the healthcare segment”, according to Abhimanyu Rishi, Co-Founder – Bhookha Haathi, “Bhookha Haathi believes that healthcare shouldn’t only be available to people who can afford it but should also be available to people who really need it.”


Other products from Bhookha Haathi stable include their proprietary caffeine-free chickpea filter coffee which is a healthy replacement to regular caffeinated coffee and a range of raw and wild honey.


 #No To Chewing Tobacco – Actor/Producer Shri. Mukesh Rishi joins hand with Bhookha Haathi to promote the brand and our range of 100% natural and organic products.


Here is a short YouTube video: –



About Bhookha Haathi


Headquartered out of Bangalore, Bhookha Haathi was founded by Abhimanyu Rishi and Kusum Bhandari with an aim to build an alternative foods-based B2B2C health and food tech brand that helped consumers live a healthy lifestyle by offering them great tasting products to support their wellbeing. The company was founded on the vision to create products that help solve the widespread problem of tobacco chewing that continues to be a prevalent vice in modern India. Bhookha Haathi hopes to eradicate this century-old vice by offering a range of healthy dry-fruit-based replacement products. Its vision since inception has always been to reduce the consumption of tobacco by more than 50 percent by 2050. They believe that a healthy lifestyle starts with selecting healthy food and are constantly thinking of their consumers, looking for innovative ways to help them make healthier food choices through their alternative food products.


Bhookha Haathi has witnessed phenomenal growth in a short span of time.


Bhookha Haathi Replace takes their consumers one step closer to a healthier diet by offering them nutritious, wholesome and tasty choices as an alternative to the nutrient-deficient ingredients in their daily diet.


They source raw materials directly from farmers and farm suppliers that enable their range of proprietary health food products to celebrate pure, powerful, healing and health-promoting ingredients that are 100% natural without any preservatives, added colors, or artificial flavours.



Bhookha Haathi is synonymous with Make in India (MSME Ministry and Department of Industrial Policy & Promotion -DIPP), Fit India with multiple ISO certification and adheres to FSSAI and US FDA norms.