- TrueBalance launches the second phase of its campaign with Rajkummar Rao, following the success of the first phase with Priyamani and Divya Dutta.
- The campaign highlights TrueBalance as a trusted platform for quick, hassle-free personal loans
New Delhi, March 21, 2025: TrueBalance, a leading digital lending platform dedicated to fostering financial inclusion, has unveiled the second phase of its successful ‘Aapki Har Zaroorat Ka Saathi’ campaign, now featuring acclaimed actor Rajkummar Rao. The campaign, which first launched with Priyamani and Divya Dutta, takes a relatable storytelling approach to showcase how TrueBalance serves as a trusted financial companion, offering seamless solutions for unexpected expenses.
The first phase of the campaign featured Priyamani and Divya Dutta, portraying real-life financial challenges faced by individuals. One ad highlights Priyamani helping Divya arrange funds for her daughter’s sports kit, demonstrating the ease of obtaining a quick, hassle-free loan through TrueBalance. Another spot showcases Priyamani assisting her brother Rahul in securing funds for their grandfather’s knee surgery, eliminating the stress of paperwork and bank visits.
Building on this success, the second phase introduces Rajkummar Rao, bringing his trademark relatability and charm to further emphasize TrueBalance’s commitment to financial empowerment. His narrative focuses on helping a friend overcome an urgent financial challenge, reinforcing TrueBalance as a quick, secure, and accessible lending solution.
Commenting on the campaign, Ashish Aggarwal, CMO at Balancehero India, said:
“We’re thrilled to expand this campaign with Rajkummar Rao, Priyamani, and Divya Dutta to reflect the essence of TrueBalance as a dependable financial partner. Whether it’s supporting family needs, managing emergencies, or achieving personal aspirations, we are committed to providing seamless and accessible credit solutions that empower financially evolving segments.”
Despite advancements in financial inclusion, many Tier 2, Tier 3, and rural regions in India remain underserved. TrueBalance bridges this gap by offering millennials, salaried professionals, and self-employed individuals instant access to personal finance solutions through its easy-to-use digital lending app.
As one of the few digital lenders in India backed by its own NBFC, True Credit, TrueBalance continues to expand its product offerings through a marketplace model, integrating diverse financial services to meet the growing needs of its customer base.
The ‘Aapki Har Zaroorat Ka Saathi’ campaign reinforces Balancehero India’s commitment to financial empowerment, simplicity, and inclusivity, helping the next billion navigate their financial journey with confidence.
Watch the full video of Rajkumar Rao below:-
https://www.youtube.com/watch?v=7PN0GOsCF68
Priyamani & Divya Dutta: https://www.youtube.com/watch?v=3nVCdU2k1K0
Balancehero India offers multiple types of personal loans through its digital lending app, TrueBalance. It is one of the few digital lenders in the country that is backed up by their own NBFC, ‘True Credit’. The company further plans to diversify its product offerings by taking a marketplace approach, which involves expanding its lending portfolio by introducing various financial service providers.
About Balancehero India
Balancehero India Private Limited is the operator of TrueBalance, an RBI authorised prepaid payment instrument (PPI) issuing entity. TrueBalance, founded in 2016, is a leading financial services platform that offers solutions for all its customers’ financial needs, including loans, utility bill payments, and prepaid recharges. With an NBFC and PPI licence, Balancehero India is a pioneering company that leads the way in innovation in its sector. It has been recognised as a ‘Soonicorn’ that serves more than 90%+ of the country’s postcodes. TrueBalance has raised over $84 million in equity funding from marquee global investors such as SoftBank, Naver, and Line, among others. The company’s goal is to become the go-to financial services platform for the next billion people in India, advancing financial inclusion amongst the unbanked and underbanked and playing a crucial role in the nationwide push towards the Digital India initiative.
