Bengaluru, 28th August 2024 – In the wake of the COVID-19 pandemic, as people emerge with a renewed appreciation for nature, Nuvedo has pioneered a unique trend in the city—urban foraging walks. These walks have quickly become one of the city’s most popular activities. Recently, they attracted the attention of Nikhil Kamath, co-founder of Zerodha and a prominent figure in India’s entrepreneurial landscape.
Kamath, who has always felt a deep connection to Bengaluru, joined one of Nuvedo’s “mushroom walks” at Cubbon Park, turning an ordinary Sunday morning into an extraordinary experience for fellow participants. His involvement underscores the growing appeal of these walks, which aim to reconnect urban dwellers with the natural world and foster a deeper understanding of the city’s biodiversity.
Kamath’s participation didn’t go unnoticed. Local entrepreneur, who also attended the walk, shared his excitement on social media, leading to a viral post that has since garnered thousands of views. The buzz around this event is a testament to the public’s increasing interest in sustainable, nature-based activities. High-resolution images of the walk, including Kamath’s engagement, are available for media use.
Nuvedo’s Urban Foraging walks, launched in 2021, blend “Nu” (new) with “Ved” (ancient fungal wisdom), reconnecting city dwellers with nature’s hidden wonders. These immersive experiences, catering to all ages, unveil the fascinating world of fungi, crucial for ecological balance. Beyond education, Nuvedo harnesses mushrooms for human health, developing innovative products. This dual approach fosters a counter-culture movement, they fondly refer to as #IndiasMushroomRevolution which is encouraging a holistic lifestyle and deeper nature connection. Through foraging walks, wellness events, educational seminars and large community gatherings – Nuvedo has cultivated a community that appreciates fungi’s profound importance in our ecosystems and lives, sparking a journey of discovery, health, and meaningful connection to the planet.
“We’ve had three generations of families join our walks, learning together and exploring the wonders of the mushroom world,” said Jashid Hameed, co-founder of Nuvedo. “In three years of hosting foraging walks, I’ve seen how mushrooms bring people together, regardless of age, profession, or background. From families exploring across generations to IT pros, chefs, and artists sharing a common curiosity—what is it about the fungal world that captivates us so deeply? These walks go beyond just finding mushrooms; they’re about rekindling our connection with nature and each other in unexpected ways.
The Search for Aligned Investors
On the business front, Jashid elaborated on the kind of investors Nuvedo seeks: “We’re looking for investors who share our long-term vision—people who are not just interested in immediate profits but are committed to building something sustainable. It’s time to radically redefine ‘return’ beyond mere profit. We’re talking a true triple bottom line: people, planet, and yes, profit – but not at the expense of the first two. Mushrooms aren’t just a fringe interest; they’re the backbone of our ecosystems, nature’s ultimate recyclers and can shift the way, our people are impacted. To forward-thinking stakeholders: consider the long-term value of investing in nature’s infrastructure. While conventional metrics focus on immediate financial gains, we propose a more holistic approach while working with a living organism. Championing fungi isn’t just about sustainability—it’s about securing a thriving future for our planet and, by extension, our economies. Let’s invest wisely in Earth’s future.
As more people seek sustainable ways to engage with their environment, Nuvedo’s foraging walks are becoming a must-do activity for those who want to deepen their understanding of the natural world. With Kamath’s participation highlighting this growing appeal, fungi and mushrooms are stepping into the mainstream. It’s time to join the movement—because the impact of these remarkable organisms is bigger than we’ve realized, and it’s impossible to ignore.
About Nuvedo
Nuvedo, a Bengaluru-based wellness startup, is dedicated to harnessing the power of functional mushrooms for health and wellness. As a leading producer of high-quality mushroom products, Nuvedo combines educational programs, awareness campaigns, and initiatives like Urban Foraging walks and the “Mushrooms of Uru” guide to educate people about the world of fungi while building a community of enthusiasts. Trust, transparency, and excellence guide their efforts in driving India’s mushroom revolution.
