As content war aggravates, India Content Leadership to award the creative heroes

From startups to brands, local mom-and-pop stores to MNCs, celebrities to political organizations and governments – the growing power of content is being leveraged across industries and sectors; much of this can be attributed to the proliferation of new-age media and content formats. Content has indeed become the most influential tool when it comes to achieving desired results from the target audience. Capitalizing on this trend, advertisers and agencies are extensively utilizing their creative prowess to develop engaging content that is often customized to suit different media platforms. The increasing demand of original content is definitely a good sign not only for the media industry but also the overall economy of the country as it creates numerous jobs and opportunities for talented individuals.

Therefore, it becomes important to encourage the unsung heroes who have immensely contributed to the development of remarkable content for the benefit and/or entertainment of the viewers. It is with this view that Inkspell Solutions is organizing the first edition of the India Content Leadership Conference and Awards on May 03, 2018 in Mumbai. “It is a distinct concept wherein we are providing an exclusive platform for enterprises, media agencies and publishers to discuss the key trends, opportunities and challenges of the content industry in India while also rewarding outstanding work within the content domain,” said Chitra Surana, Head – Alliances at Inkspell Solutions.

Vipul Tiwari who heads the marketing efforts at Inkspell gave us some details of the program. “At the India Content Leadership conference, we shall have a mix of veteran industry professionals along with young and dynamic content creators who have redefined the way content is consumed across different media channels. These eminent leaders hailing from diverse professional backgrounds will come together to talk about and discuss the best practices and the future of content. These discussions shall happen in several formats including keynote addresses, panel sessions, fireside chats, etc. Some of the renowned speakers at the event are Uday Sodhi (Sony Pictures), Soumini Sridhara Paul (Hungama), Srinivas Jain (SBI Funds), Priyanka Sehgal (Network 18), Manav Sethi (ALTBalaji), Madhavi Irani (Nykaa), L. Ramakrishnan (ABP News), Gagan Singla (Angel Broking), Ashish Tiwari (Hero Cycles), Ganesh Iyer (Radio Mirchi), Aditi Shrivastava (Filtercopy), Shradha Agarwal (Grapes Digital), and Vikas Mehta (Mullenlowe Lintas Group)”, Vipul added.

On the Awards aspect of the event, Madhavi Irani – Chief Content Officer at Nykaa and one of the jurors for the evaluation process of nominations said, “I was impressed by the inspired ideation and creative concepts that were used to create video content that made me think, engage, laugh and pause to ponder. The fact that India is one of the largest consumers of video content in the world –with a five-fold increase in consumption in just the last year – has seen the art of storytelling on digital platforms undergo a metamorphosis, so evident from the entries submitted this year.”

Another juror of the programme, Shradha Agarwal – Co-Founder and COO of Grapes Digital said that the supreme quality of entries that have been submitted for the contest made it really challenging for her to assess and distinguish between various nominations in terms of the marking scheme. “It is very seldom that you get to see a plethora of nominations all of which are almost at par in terms of merit. However, the exhaustive procedure that was followed for the evaluations assures you of right judgment and results. These factors speak volumes about the quality of the event, and sets high expectations for the show. I am really excited to be part of this initiative and look forward to meeting the content leaders of the nation,” exclaimed Shradha.