Atomberg Leverages Salesforce to Deliver Enhanced Customer Experiences and Redefine the Home Appliance Industry


Atomberg Technologies, a leading manufacturer of smart and energy-efficient consumer durable home appliances, selects Salesforce, the global leader in CRM, to redefine experiences in the home appliances industry creating personalized and connected experiences driving customer excellence and loyalty.

With Salesforce Field Service, Atomberg will deliver enhanced on-site service powering frontline workers to build trusted support in the field. This will be connected to back-end operations to improve customer service, increase efficiency, and schedule tasks seamlessly. This helps Atomberg to boost productivity, accelerate collaboration, and focus on the highest-value activities, enabling the company to provide delightful and consistent customer experiences.

Atomberg is one of the fastest-growing appliance companies in the country and is revolutionizing the appliance industry with its fusion of mindful designs and next-generation digital innovations. With a widespread presence, Atomberg has a vast network of 350+ service centers spanning numerous cities across India. Its product portfolio includes fans, mixer grinders, and smart locks.

Arindam Paul, Chief Business Officer, Atomberg, said, “At Atomberg, we recognize the importance of leveraging technology to transform the way our customers interact with their homes and the appliances within them. We’re excited to partner with Salesforce to empower consumers with smart and energy-efficient home appliances that not only simplify their lives but also contribute to a greener and more sustainable future. By harnessing the power of Salesforce CRM, we can create a 360-degree view of customers and enhance and deliver seamless and personalized customer experiences, ensuring their homes are efficient, connected, and environmentally conscious. Our collaboration is driven by the shared vision of making homes smarter, more sustainable, and truly tailored to the needs and preferences of each individual. Together, we’re shaping the future of home appliances and revolutionizing the way we live, one smart device at a time.”

Arun Parameswaran, Managing Director – Sales, Salesforce India, said, “Technological advancements, changing consumer expectations, and sustainability concerns, are leading the industry to evolve rapidly. This has led the players in the industry to embrace innovation and preempt customer needs. We are delighted to contribute towards Atomberg’s journey in enhancing customer excellence and enabling intelligent and sustainable lifestyles, with technology.”

About Atomberg

Atomberg is a new-age home appliance company, founded by IIT Bombay graduates Manoj Meena and Sibabrata Das in 2012. Although it initially started with fans, the company has since diversified into various product categories. Atomberg is a brand that is dedicated to solving invisible customer problems using technology. For more information about Atomberg, visit:

About Salesforce

Salesforce empowers companies of every size and industry to connect with their customers through the power of data + AI + CRM + trust. For more information about Salesforce (NYSE: CRM), visit: