Heavy traffic is generally considered an anathema to cars;unless, of course, one is talking about the traffic on India’s leading online automobile marketplace CarDekho.com. In a report released by its parent company, GirnarSoft, CarDekho.com, and its affiliate portals ZigWheels.com, BikeDekho.com and Gaadi.com have smashed all records by registering nearly 33 million user sessions in the month of October. The sessions were initiated by over 22 million unique users who leveraged the group’s diverse inventory to search for the most tailored automobile solutions.
The numbers reflected the increased visitor traffic on GirnarSoft’s automotive portals, which recorded a growth of nearly 50 percent over previous year’s traffic numbers. The report also highlighted a remarkable growth of 25.37% over the previous month for CarDekho.com, and 48% versus last year same month, firmly establishing it as the platform of choice for Indian automobile buyers.
Speaking on the findings, Amit Jain CEO and Co-founder, CarDekho.com, commented, “The trend report highlights CarDekho.com’s position as the leading online automobile marketplace in the country. The Indian users have faith in our services offerings, which is reflected in the numbers that choose to visit our portal to leverage our services. Needless to say, this extraordinary show of faith will only serve to further strengthen our commitment and will drive us onwards to provide the highest quality service to our users.”
The impact made by increased smartphone adoption and mobile internet penetration on the traffic numbers could also be clearly gauged from the report. CarDekho.com mobile app saw the highest traffic with more than 8.7 million user sessions employed to browse through the portal’s assorted collection of cars, followed by WAP with over 6 million visitor sessions. The group as a whole also saw a jump of 212 percent in the mobile traffic as compared to the traffic data from October 2014.
CarDekho.com will be looking to leverage the findings of the reports to further enhance its service quality and strengthen its position as an industry leader.
CarDekho.com is a flagship portal of Girnar Software Pvt. Ltd. founded in March 2008. CarDekho.com is today India’s most popular and leading auto portal catering to the aspiring buyers, the proud owners, the auto enthusiasts and die-hard fans and dealers of cars across the country. CarDekho is currently drawing close to 20 million visits per month with 12 million unique visitors per month. The company acquired Gaadi.com in 2014, Zigwheels.com in 2015 & Buying IQ, a comparative shopping portal to add to its portfolio. Today, all these portals combined clock 33 million monthly visitors. Girnar Software is focused IT company working on offshore products and outsourced software development. The group company was valued at Rs. 250 crores when it picked up its first ever round of funding from Sequoia Capital in 2013. The company concluded its Series B funding in Jan 2015, picking up Rs. 300+ crores with Hong Kong based investors Hillhouse & Tybourne besides existing investor Sequoia. This is the largest ever funding of a company in the auto portals sector in India, and GirnarSoft is now valued at Rs. 1800+ crores now. In Jan 2015, in a first-of-its kind partnership in the Indian Auto space, CarDekho.com announced an investment in the company by Mr. Ratan Tata, Chairman emeritus of the Tata Sons conglomerate. As part of this investment, Mr. Tata has agreed to advise the company as and when required. Another feather in the cap was achieved when the company announced an investment in the company by HDFC Bank, the first time ever that a top bank partnered with an auto portal at this level. The group’s vision is to be a multi-billion dollar company before 2021 with global footprint by creating innovative products and services. Winner of the prestigious ‘Website of the Year 2014’ award, CarDekho.com has been presented with various tokens of appreciation by a number of esteemed institutions, including the awards for the ‘Best Car Website 2014’, ‘Most Popular Website 2012’ and ‘Website of the Year India’ given twice in a row – in 2011 and 2012. The portal won its first ‘Best Automotive Website of 2009’ award at the beginning of the journey.
To know more, please visit www.CarDekho.com