One of India’s leading real estate brands, Century Real Estate, pre-launched their latest property, Codename New Your recently, targeting the rapidly growing millennial homebuyer segment. The company sold out 40% of its inventory within the first 48 hours of the pre-launch. Located in the heart of North Bengaluru, Jakkur, Century Real Estate has carefully selected a future-proof location, suiting the tastes of millennials, with ready social infrastructure, easily accessible workplaces, fitness centers, hospitals, cafes, and weekend getaways.
Commenting on the pre-launch and its success, Ravindra Pai – MD, Century Real Estate said, “We are overwhelmed to receive such a positive response. We have identified a growing consumer segment early and tapped into the market at the right time. Millennials constitute as much as 35% of India’s overall population, reflecting the demographic dividend and the massive opportunity it promises to unleash. While they’re heavily invested in building a strong future for themselves, owning a house has also become one of the key aspirations early on in their lives. With rising income and purchasing power, Indian millennials have become a major driver in the Indian real estate story, creating a new category in the housing industry. In fact, according to a JLL report, home-buying activity from millennials accounted for 54% of purchases in 2022. With the New India story unfolding, the next few years will see millennials continuing to influence the property market, remaining the most important homebuyer in the aspirational segment. At Century Real Estate, we believe in thinking ahead and have discerned that millennials constitute a huge emerging segment. Hence, we provide future-proof, well-connected locations with homes that offer a complete integrated living experience, with modern and smart amenities that are at par with global standards. Our vision today includes creating a core value proposition and serving the young and vibrant demography of India.”
Speaking on the success of the Pre-Launch, Maninder Chhabra, the Director of Sales, Marketing, and CRM said, “Having almost 40% of our units sold within the first 48 hours is a true testament to the strong desirability of not just this project but also to Bengaluru’s love for Century’s developments. Our projects across apartments and plotted developments are witnessing very strong demand and it is heartening to see continuously low levels of inventory overhang for Century’s developments. We had over 200 families who were part of the pre-launch event. The event was designed to give customers a preview of what life at Codename New You will have in store for them. We are pleased to have received such a positive response and are grateful to the families that have trusted us in building their dream home.”
About Codename New You
Located in Jakkur, in the heart of North Bengaluru, the RERA-approved property is spread across 2.5 acres with 2 towers that house 234 units. Starting at INR 71 Lakhs, it comprises 2 & 3-bed homes that range from 1010 sq. ft. to 1485 sq. ft. It offers great connectivity to the rest of the city with the upcoming Jakkur Metro Station, which is just a few minutes away.
The property is a 10-minute walk from Jakkur Lake that spreads over 85 Acres. Along with great connectivity, the location also enjoys cleaner air quality and quieter & pristine environs compared to the busier parts of Bengaluru. Thereby ensuring an overall better quality of life for its residents. The apartments are also Vastu compliant. While some apartments come with extended balconies, some of the others offer private terraces.
The amenities have been carefully designed for the next generation of homebuyers. From a modern Clubhouse to vehicle-free podiums for safe open-air recreation of children and elders, to E-vehicle charging points, the property also boasts of a plethora of amenities including a Yoga Zone, Herbal Garden, Aroma Garden, Landscaped Islands, Amphitheatre, Adventure Zone, Performance Space, Spa and Sauna, Relaxation Deck, Reading Lounge, Outdoor and Indoor Gymnasiums, Jogging Track, Basketball Court, a Swimming Pool with Kids Pool, Cricket Net, Indoor Games, Children’s Play Area, and a Multi-purpose hall.
Along with the attractive pricing for the pre-launch, all this and more makes Codename New You an attractive proposition for a millennial home buyer, which is reflected in the roaring response the prelaunch is receiving.
About Century Real Estate
Century Real Estate Holdings Private Limited, established in 1973, is one of India’s leading professional real estate companies. Based in Bengaluru, the company is one of the pioneers of residential real estate development in the city. The company has over 3,000 acres of land bank and over 20 million sq. ft. of quality residential and commercial assets under construction. With almost 50 years of industry leadership, Century Real Estate has come to be recognized in the industry, as one of the most trusted and reliable brands for partners, investors, and homeowners alike. The company has played an instrumental role in the development of many parts of Bengaluru’s skyline, having developed properties across Banerghatta Road, Indiranagar, MG Road, and the Central Business Development area; and is now focusing on developing properties across North Bengaluru, which is expected to be the next big thing in Bengaluru real estate. For more information on our current and upcoming projects visit https://www.centuryrealestate.in/
