September 08, 2021 – FirstHive was named as the Enterprise Martech Vendor of the Year at the Martech India Awards 2021, hosted by Exchange4Media, India’s largest publisher of online and print publications on advertising, media and marketing. This award category in which FirstHive was chosen as the winner was for competing martech vendors with solutions targeted at large or ‘enterprise’ level organizations. FirstHive was recognized as the winner for the given category for its exceptional product vision and execution that helped enterprises eliminate process redundancies when it came to marketing organisation, IT organisation and analytics and data organisation. FirstHive has helped 30+ large global enterprises including some of the leading B2C brands achieve their marketing objectives and dramatically improve their marketing ROI. The winner for each category was chosen by an independent panel of judges. Additionally, at the same award function FirstHive was also awarded Silver Band recognition under the category – Best Use of Martech for Social Influencer Marketing for its ‘Gulf Master Scan’ deployment.
Accepting the prestigious award, FirstHive Founder and CEO, Aditya Bhamidipaty said, “I would like to thank the jury for recognizing FirstHive as the Enterprise Martech Vendor of the Year, and I would like to thank Exchange4Media for organizing the event that helps recognize and merit the companies such as ours for their products and services. This win means a lot to us and helps bolster our confidence as a young start-up company which is in its early days of global growth.”
FirstHive was honoured with the award during the Virtual Event on Tuesday, August 31, 2021.
FirstHive (https://firsthive.com) is a full-stack Customer Data Platform (CDP) that enables consumer marketers and brands to take control of their first-party data from all sources, both online and offline, and enables highly personalized campaigns that drive conversions. As an enterprise connects all its digital channels & marketing tools to their FirstHive account, a proprietary Machine Learning algorithm is then used to rapidly build unified customer identities. With these data rich unified identities, brands are able to optimize marketing choices around – content affinity, audience selection, channel preference & time of nudge. FirstHive acts as a single system of intelligence within the enterprise’s marketing and analytics ecosystem. Founded in 2016, FirstHive is Atlanta headquartered company with operations and customers across the US, India, and ASEAN.
About Martech India Awards:
Martech India Awards are hosted by e4m, India’s largest publisher of online and print publications on advertising, media, and marketing.The awards celebrate all those transforming marketing through technology. They are open to all: technology companies, technology platforms, vendors, agencies, consultants, client-side marketers, and all others working to make Martech more effective.