Global Technology, Operations and Sales Leader Hitesh K Arora joins CRMNEXT as Director – Strategy & Customer Advocacy

Noida & Mumbai : In a significant move that stands testimony to CRMNEXT being one of the most attractive product startups in the Indian Subcontinent, Industry Leader Hitesh K Arora has quit as CTO of Yum! Restaurants India Pvt. Ltd., to join the customer-centric disruptor, CRMNEXT, as Director – Strategy & Customer Advocacy.

Backed with over 25 years’ experience, having held leadership positions at blue chip organizations like Nucleus Software, Polaris Financial Technologies, NIIT Technologies, Bank of America, Max Life Insurance and Yum! Brands, across Emerging Markets and Asia Pacific, Hitesh is widely recognised as a Global Technology, Operations and Sales Leader in Financial, Manufacturing, Retail and Technology Services domain.

Speaking on the occasion, Hitesh K Arora said, “I am extremely excited to be a part of the dynamic young team at CRMNEXT. The next-generation of Digital-CRM Software Solutions will see transformational changes while managing customer expectations throughout the product lifecycle. CRMNEXT has the edge to cater to this successfully. I am looking forward to my role as Director – Strategy & Customer Advocacy, thereby facilitating CRMNEXT’s growth to the next level globally.”

“We are extremely happy that Hitesh has decided to come on board. Hitesh will be looking at enabling customers to achieve more with their investments in CRMNEXT, while evangelizing the company’s core values and abilities. Hitesh will also create investment strategies for product development, enabling its “future-readiness”. This is crucial since CRMNEXT enters its next phase of expansion and growth” said Nishant Singh, CEO of CRMNEXT.

CRMNEXT has been recognised as a disruptor at various industry forums, including being notified as the ‘Top 20 Product Companies in Asia’.  Since inception, CRMNEXT has focussed on addressing the core challenges faced by large enterprises, particularly Banks, Fin-Serv and Insurance companies. CRMNEXT stands alone in enabling clients, large and small, with a commutable public cloud offering. With subsequent increase in the scale of operations, solutions are ported to private clouds seamlessly with the same single code base.


CRMNEXT is the leading global cloud CRM solution provider. It has practice leadership across nine verticals assisting businesses from SMEs to Fortune 500 businesses in optimizing customer relationships. It is also pioneering a Digital CRM rollout for some of the largest enterprises across Asia-Pacific. CRMNEXT’s customers include global brands like HDFC Bank, ICICI Bank, Axis Bank, Pfizer, Tata AIA, National Bank of Oman, Pavers England etc. It was recently lauded in the Gartner Magic Quadrant 2015 for Lead management, Sales Force Automation and Customer Engagement.