Hindustan Zinc Unveils a New Campaign #ZincCity: Uniting Udaipur Through a Vibrant Cultural Tapestry


Nestled amidst the serene landscapes of Rajasthan, Udaipur, the ‘City of Lakes,’ has captivated the world with its rich history, vibrant culture, and breathtaking beauty. A new thread is being woven into the tapestry of Udaipur. On its foundation day, Hindustan Zinc, a subsidiary arm of Vedanta and the world’s second-largest producer of Zinc, headquartered in Udaipur, today launched a new campaign called #ZincCity, which will act as a platform to celebrate Udaipur’s cultural spirit through Hindustan’s Zinc’s various initiatives focused on communities and the environment.

Zinc City aims to bring people from all walks together across India and globally by curating and supporting a kaleidoscope of events. The company plans to organize events such as Music Festivals, Marathons, and Football Tournaments among others, positioning Udaipur as a prominent destination for celebrating India and its varied culture.

Additionally, Zinc City will also focus on community development initiatives such as Sakhi Utsav, Bird Festival, National Youth Day, and initiatives around encouraging women in mining. From an environmental perspective, Zinc City will focus on initiatives around World Water Day and World Environment Day, reiterating its unwavering commitment towards a sustainable future.

Through Zinc City, Hindustan Zinc plans to showcase Udaipur’s rich cultural heritage and the contribution of Zinc in driving the force to foster holistic growth of communities and the environment, aligned with the economic growth of the country.

About Hindustan Zinc

Hindustan Zinc, a Vedanta Group company in Zinc-Lead and Silver business, is world’s 2nd largest integrated Zinc producer and 5th largest Silver producer. The company governs about ~75% of the growing Zinc market in India, with its headquarters at Udaipur along with Zinc-Lead mines and smelting complexes spread across the state of Rajasthan. Hindustan Zinc is self-sufficient in power with captive thermal power plants and has ventured into green energy by setting up wind power plants. The company has secured the highest CSA score of 85 in the S&P Global Corporate Sustainability Assessment in 2023 amongst Metals & Mining companies. Hindustan Zinc is a certified Water Positive company and is the only Indian company to be recognized at the S&P Global Platts Metal Award 2022, winning two prestigious awards for ‘Industry Leadership Award – Base, Precious & Specialty Metals’ Award and ‘Corporate Social Responsibility’ Award. The company takes pride in having some of the best-in-class people practices and employee-centric initiatives, which have certified Hindustan Zinc as – ‘Great Place to Work 2023’, ‘Company with Great Managers 2022’ by People Business and the ‘People-first HR Excellence Award’. As a socially responsible corporate, Hindustan Zinc has been relentlessly working towards transforming the lives of 1.7 million people in 237 villages in the states of Rajasthan and Uttarakhand. The company is among the Top 10 CSR Spenders in India.