The store at Jayanagar will have multiple ranges of mattresses, pillows, and accessories that provide unparalleled comfort leading to quality sleep and well-being
Bengaluru, November 22, 2022: Magniflex India (Made in Italy), Europe’s No. 1 mattress brand, with a legacy of over 60 years, and which excels in Italian luxury mattresses and sleep accessories, today launched its 3rd exclusive outlet in Jayanagar. The outlet was inaugurated by Mr. Siddaramaiah – Leader of opposition in the Karnataka legislative assembly, Mr. Enrico Cenni – Magniflex Director – Asia Pacific, and Mr. Anand Nichani, MD, Magniflex India. Today, Magniflex India has 69 stores across Bengaluru, Mumbai, Delhi, Pune, Ahmedabad, Hyderabad, Chennai, Rajkot, Coimbatore, Vijayawada, Vishakhapatnam, Bheemavaram, Jaipur, Nasik, Kolhapur, Mangalore, Raipur, and aims to further increase its presence in the southern markets of India by the end of fiscal year 2022-23.
The store at Jayanagar highlights true Italian craftsmanship, which includes Italian style and design, along with the rich Italian culture, and legacy, combined with innovations. The store is spread over 1,800 square feet and offers a whole range of products and mattresses like Ergo Bed, Armonia, Magnistretch, Pillows and Accessories. At this store, for the first time, customers can experience true Italian craftsmanship, innovation, and technologically superior mattresses straight from Italy. This store offers a complete range of Magniflex mattresses that customers can experience (touch & feel). Product experts stationed in the store educate the customers on the salient features of different models. Every customer is allowed to experience the different mattress models thoroughly without any interruptions.
Customers visiting the Jayanagar outlet will get to experience ‘Made in Italy’ quality & comfort. Magniflex’ s range of mattresses caters to the different needs of every member of the family.
Speaking at the launch, Mr. Anand Nichani, MD, Magniflex India, said, “This is our third exclusive store in Bangalore. We are all set to launch one more exclusive outlet in Koramangala in a month’s time. Magniflex is known for its technologically advanced product, and design, and is customized based on the different body types and human postures. Each product is crafted after thorough research over several years to ensure impeccable ease and comfort to the body.
“The store will provide exquisite mattresses and accessories that provide the experience of tranquil sleeping which will help increase the productivity of our day-to-day tasks. The current location will give our customers access to a range of high-quality mattresses, which are manufactured exclusively in Italy. We are more than happy to announce our third store in Jayanagar to cater to the ever-growing demand for mattresses here.”
Mr. Enrico Cenni, Magniflex Director – Asia Pacific, said, “The growing Indian market is of pivotal importance to us. We are penetrating into more market segments in India to cater to the growing upper middle classes, apart from the elite. Indians are becoming more conscious in terms of managing their lifestyle, striving for optimum work-life balance ensuring more comfort and a visible shift towards functionality and productivity. The store at Jayanagar stands for true Italian craftsmanship, which includes Italian style and design, along with the rich Italian culture, and legacy, combined with innovations.”
About Magniflex India:
Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship, technologically superior products, and the value it offers to customers. Started in a small workshop in Prato, Italy 60 years ago, Magniflex is a market leader in the luxury mattress category, with over 50 million people having experienced sound sleep on its mattresses. Magniflex has over 100 products, including a variety of mattresses, mattress frames, pillows, and sleep accessories. It scores 98.9% on the customer sales service satisfaction index. Magniflex is available in over 100 countries and has partnered with Polyflex India for the Indian market.
Founded in 1983, Polyflex India has been developing a portfolio of strong B2C and B2B brands, using cutting-edge comfort technologies, and providing thought leadership in the Indian market. In 1983, it imported a revolutionary foam-making technology from Germany and became the 1st Indian company to manufacture Polyurethane (PU) foam in India, this was a concept unheard of in India at that time. Polyflex is the 1st Indian company to make dual hardness seats for General Motors and fire-retardant seats for Indian Railways.
In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to launch the first-of-its-kind technologically certified mattresses in India. In 2011, Polyflex set up an FMCG brand named ‘Gone Mad’ for the Indian market. This is a joint venture partnership with one of Indonesia’s premier FMCG names, Garuda Food.