National, December 16, 2022 – MakeMyTrip, India’s leading online travel company, is leveraging technology to disrupt the Holidays packages market in the country. The company has built capabilities to launch ‘Dynamic Itineraries’ that allow travelers to customize and buy Holiday Packages in real-time online. The travelers can now derive multiple package options using filters such as destination city, travel date, duration, etc. In sharp contrast, the Indian Holiday Packages industry primarily uses online for query purposes while the actual process is offline.
“We wanted to liberate the traveler so she can make confident decisions online, offering transparent pricing and a customizable platform. This is not an easy task in the packages business, given the involvement of multiple partners and suppliers. The path to ‘Dynamic Itineraries’ took us more than two years,” said Vipul Prakash, COO, MakeMyTrip. “The online platform mimics offline holiday buying behaviour since planning and buying a holiday is not a mere transaction but an experience. We are delighted with the reaction of users as they are now enjoying this new way of planning their holidays.”
To serve travelers who prefer offline assistance, MakeMyTrip has strengthened its network of franchise stores from 100 at the beginning of the year to 140. The women-only team of Holiday Experts who manage all leads requiring assistance has increased from 700 to 1000 over the same period.
“We have options for all travelers – from customizable ones to fixed-duration packages. From real-time online options to assisted and guided sales,” said Jasmeet Singh, Business Head, Holidays & Experiences, MakeMyTrip. “This omnichannel, tech-led, asset-light approach is helping us gain strength with every passing quarter in our Holidays line of business. We have grown by 166% over the pre-pandemic period, becoming a significant player in the domestic packages market. We remain focused to get a larger market share in the international packages market.”
About MakeMyTrip’s Holiday Packages
The 5000 strong Holiday Packages of MakeMyTrip offer a solution for every traveler. The dynamic or customized tour and travel packages allow consumers to create and design their holiday, while the fixed departure holiday packages have a pre-designed itinerary. In the domestic market, MakeMyTrip offers tailor-made packages for destinations from all over India, including popular ones such as Andaman, Kerala, Rajasthan, Kashmir, Ladakh, and Uttarakhand. The online platform targets varied traveler segments with distinctive packages such as honeymoon, exclusive tours for women, itineraries designed for solo travelers, families with kids, and those who are young at heart. In international, XYZ has options for leading international destinations, including and not limited to Australia, Bhutan, Dubai, Europe, Greece, Indonesia, Maldives, Mauritius, Nepal, New Zealand, Singapore, Switzerland, Sri Lanka, Russia, Thailand, and United States of America.
MakeMyTrip Limited is India’s leading online travel company. We own and operate well recognized online brands, including MakeMyTrip, Goibibo and redBus. Through our primary websites, www.makemytrip.com, www.goibibo.com, www.redbus.in, and mobile platforms, travellers can research, plan and book a wide range of travel services and products in India as well as overseas. Our services and products include air ticketing, hotel and alternative accommodations bookings, holiday planning and packaging, rail ticketing, bus ticketing, car hire and ancillary travel requirements such as facilitating access to third-party travel insurance and visa processing.
We provide our customers with access to all major domestic full-service and low-cost airlines operating in India and all major airlines operating to and from India, a comprehensive set of domestic accommodation properties in India and a wide selection of properties outside India, Indian Railways, and all major Indian bus operators.