MRSS Buys 300 Computer Assisted Personal Interviewing Tablets, Chooses iBall As Hardware Partner

New Delhi: MRSS India – BSE listed (1st & Only) Market Research Company Social Market Research Practice recently won a prestigious project. For the execution of the same MRSS India opted to do it via Computer Assisted Personal Interviewing (CAPI) on tablets covering majority of Rural India & Urban as well. Hence it acquired 300 tablets with 3G capability from iBall India which was delivered to MRSS India, New Delhi office with a quick turnaround shown by the iBall team.

Mr. Sandeep Parasrampuria, (CEO and Director, iBall Pvt Ltd.) quoted, “We are glad that MRSS India have chosen iBall Slide Tablet PCs that contributes for the welfare of UNDP. iBall Slide Twinkle i5 is a brilliant combination of style and features that delivers Terrific Performance and enables users to Enjoy the ride while using it.”

The iBall Slide Twinkle i5 tablet features a 7.0 inches (17.78 cm) touchscreen for daily needs and runs on Android v5.1 (Lollipop) operating system to quickly open apps and games. The device is powered by a Quad core, 1.3 GHz processor paired with 1 GB of RAM to further enhance the user’s experience.

Raj Sharma, Chairman of MRSS India on this upgrade commented “Our project execution team was very clear that they required tablets that were robust and long battery life given the environment in which they would be operating. At the same time we needed it to be economical. We spent quite a few hours evaluating several models and finally went with this model of iBall Slide, and so far we have got positive reports from the field.”

About MRSS India

MRSS India relies exhaustively on usage of technology for data acquisition offering reliability, validity and faster turnaround times to its clients. The company has wide range of offerings such as Eye Tracking, Mobile Analytics, Video Analysis, Facial Recognition, Digital Tracking, Online Communities, Neuroscience, Emotional Analysis, Automated Audience Measurement, Sensory Sciences, etc. It is India’s 1st and only listed Market Research Company, also a member of MRSI and DIN (Digital Insight Network – Global). It is the subsidiary of Majestic Market Research Support Services Limited, – One of Asia’s largest full service market research firm. MMRSS is a member of ESOMAR, QRCA, MRA, etc. with presence in 18 countries across Middle East and Asia Pacific region.