~Combines the richness of almonds and the warmth of saffron in a premium indulgent experience~
~Launch supported by an integrated marketing campaign across digital, social media, and retail touchpoints~
Hyderabad, February 25, 2026: Parle Agro, the largest Indian beverage company known for driving innovation in the Indian beverage market, launches Smoodh Kesar Badam the newest addition to its flagship dairy beverage brand, Smoodh. The new offering brings the classic Kesar Badam taste to Smoodh’s flavoured milk portfolio, adding another choice for consumers seeking a rich and indulgent dairy beverage experience.
A flavour combination loved across India, Kesar Badam is known for its familiarity and richness. Smoodh Kesar Badam brings together the goodness of almonds and the warmth of saffron, blended with smooth, creamy milk to deliver a premium indulgent experience in Smoodh’s signature style. It captures the classic Kesar Badam flavour making it perfect for any occasion – whether it’s a festive celebration, a family gathering, an evening indulgence, or simply a refreshing treat during the day. Priced at INR 10 for 80 ml and INR 20 for 150 ml, it is designed to be convenient and accessible for everyday consumption.
Commenting on the launch of Smoodh Kesar Badam, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Since its launch, Smoodh has redefined the dairy beverage category by making indulgent dairy-based beverages more accessible. The Smoodh flavoured milk range has quickly become a favourite among young consumers and families alike. Kesar Badam is a flavour that carries strong cultural relevance and wide appeal, which made it a natural addition to our portfolio. With Smoodh Kesar Badam, we are bringing this familiar taste in a contemporary, on-the-go format while further strengthening our leadership in the category. This launch reflects our continued focus on building products that align with evolving consumer preferences, while staying rooted in flavours India genuinely connects with.”
Smoodh Kesar Badam will be available in multiple pack formats across urban and rural markets, spanning general trade, modern trade and emerging digital and quick commerce platforms.
The introduction of Smoodh Kesar Badam is a strategic move by Parle Agro to capitalize on the strong consumer affinity for traditional Indian flavours in the rapidly growing flavoured milk segment. Kesar Badam, with its rich heritage and wide appeal across age groups, represents a significant opportunity to deepen consumer engagement and expand the brand’s footprint.
The launch will be supported by an integrated marketing campaign spanning OOH, digital platforms, social media, influencer partnerships, and in-store visibility. The campaign is designed to build strong awareness and drive trial at scale, positioning Smoodh Kesar Badam as the go-to choice for consumers seeking a premium, indulgent dairy beverage that combines tradition with contemporary taste.
With Smoodh, Parle Agro continues to expand its dairy beverage presence across flavoured milk and lassi, with flavoured milk variants including Chocolate, Chocolate Hazelnut, Toffee Caramel and the newly launched Kesar Badam.
About Parle Agro:
A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with an annual consumer spend of Rs. 8500 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based still drinks and Fruit Flavoured sparkling drinks, Packaged Drinking Water, Carbonated Water and Dairy beverages serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 6000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B Fizz, SMOODH, Bailley, Bailley Soda, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices. This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.
