Parle Agro, the largest Indian beverage company has signed on mega-star and youth icon, Varun Dhawan as its national brand ambassador for its disruptive new dairy offering – SMOODH – a high quality and premium range of flavoured milk products. The immense popularity of the actor, deep-rooted in the hearts and minds of consumers across India will help maximize reach and awareness of the new product offering.
Parle Agro has released a fun and quirky new ad film for SMOODH featuring brand ambassador Varun Dhawan in a double role. With SMOODH available in two delicious flavors, Chocolate Milk and Toffee Caramel, the dual personality of Varun Dhawan represents the two flavors of SMOODH. In the fun film, audiences will get to see ‘Chocolate Varun’ and ‘Toffee Caramel Varun’ in a ‘smooth’ dance-off challenge in two different SMOODH worlds. The TVC reinforces SMOODH as a brand that clearly provides the benefits of drinking the delicious and wholesome milk based beverage as an alternate to less healthy options. Even the catchy ‘Ohhh sooo Smoodh’ jingle drives this message.
Commenting on the association, Varun Dhawan, the brand ambassador said, “I’ve had a long association with Parle Agro which makes me all the more excited to be a part of the launch for their new beverage, SMOODH. Being health-conscious is one of the key elements in my everyday busy schedule. SMOODH fits in perfectly as it works as the best alternative to calm my hunger-pangs.”
SMOODH is a high quality and premium range of flavoured milk products that is silky, wholesome and delicious. Made combining the finest quality ingredients and the goodness of milk, this drink is sure to become a new favorite of consumers across all age groups. It is the only flavoured milk beverage in the market in 85 ml Tetra Pak and priced at Rs. 10.
Watch Varun Dhawan play a double role in the new TVC for SMOODH in the link below:
About Parle Agro:
A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of almost Rs. 7000 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 5000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B-Fizz, SMOODH, Bailley, Bailley Soda Frio, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices. This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.