High end brand Durian Furniture is on the path to strategic expansion with brick and mortar presence in over 50 locations across India. The brand has been opening stores across the country and is all set to open its doors at multiple new places by the end of the year.
Mumbai, 27, December, 2022: Indian premium home and office furniture brand—Durian has a significant presence across the country and has been working to grow its already extensive share in the furniture sector for the last 4 decades. While most brands have been dealing with the flux in online sales due to the pandemic and have had to pivot to an online first model, Durian has maintained its brick and mortar presence and in fact seems to have hit a growth spurt.
The luxury furniture brand known for its original and timeless designs for home furniture, offers functional furniture that blends aesthetics and comfort and focuses on the modern Indian lifestyle.
The brand’s growth has been rather strategic and centred around creating furniture essentials that are a cut above the rest in terms of quality and long lasting nature. Combined with designs that are versatile enough to manoeuvre the endless sea of trends, Durian has set out to create a legacy that spans the length and breadth of the country.
In 2022 so far, Durian has opened a whopping 18 new stores across the country in prominent cities like Hyderabad, Lucknow, Delhi, Imphal, Jammu and many more. This adds to the already extensive brick and mortar presence of the brand and brings the totals touch points across the country to over 47 stores. These stores range from extensive formats to the city stores with the range 2500- 7000 square feet covered. The collection of furniture showcased is what the brand has always been known for, high end home and office pieces.
With equal emphasis on tier 1 and tier 2 and tier 3 cities, the premium furniture brand has planned to enter markets and regions at multiple levels with easy to access stores in more than one location, bringing the convenience of furniture shopping to its customers.
Being so heavily visible and conveniently located is a major plus point of the brand, this combined with their unmatched 5 year warranty that also includes upholstery on the furniture, their hassle free no mess delivery and installation process and the assisted and personalised expert service makes Durian stand out amongst it’s more younger competitor brand, not to mention the decades of experience it has under its belt.
The brand is all set to open 9 more stores in the upcoming months with the ones opening up the soonest being at Marathahalli, Bengaluru, Ajmer, Chennai-OMR, Patia, Bhubaneswar and Darbhanga. This would put the store count for the brand over 50, adding to a wide chain of distribution across the country both on ground and online.
Over 40 long years, Durian has served more than 2.8 million customers and spanned across more than 7000 pin codes to bring elegant, timeless and luxurious furniture to every part of the country. The achievement has included forward-thinking yet timeless design that incorporates value, quality and responsible manufacturing to create millions of spaces that reflect individual styles with an eye for design.
Connect with the ever helpful store teams by visiting your nearest Durian store (https://www.durian.in/stores). The expansive range and collections can also be explored an shopped online at www.durian.in
