Rising workforce finds opportunities in Indian Unicorns; 2X QoQ growth in job posting by top startups

apna.co becomes the preferred hiring partner for Indian unicorns


Bengaluru, 08 March 2022: 2021 was a celebratory year for the Indian startup ecosystem with 44 companies entering the ‘Unicorn Club’. The dynamic startup space today is not only creating innovative solutions to real-life problems but is also generating employment opportunities for millions of professionals in the rising workforce. According to a recent report by apna.co – India’s leading jobs and professional networking platform, there has been a 2X quarter on quarter (QoQ) growth in job posting by top unicorns in India. At present, apna is the preferred hiring partner of 30 Indian unicorns including the ones joining the club last year.


The fast digital adoption and the ease of using mobile-based applications by the country created avenues for startups to reach the doorsteps of Indian households. These consumer-focused B2C applications have been heavily relying on the gig economy to operate their businesses. Apna’s data highlights that more than 80 percent of hiring demand has been for the top 3 categories, ie: Delivery persons, field sales, and business development.


With these startups scaling their platforms/products and expanding their reach deeper into Bharat, non-metro cities became a hiring hub for them creating a plethora of economic opportunities.  Unicorns were seen posting maximum jobs in cities including Pune, Hyderabad, Jaipur, Surat, Chandigarh, Ahmedabad, Lucknow, and Nagpur


With Indians spending maximum time at their homes due to the pandemic and its subsequent remote working culture, platforms became a one touch service providers for all their needs. E-commerce, social commerce, and food delivery emerged as the top hiring sectors. Online education platforms were also recorded generating a variety of job opportunities for the professionals in the country. 


apna.co also noted an inclination of users towards joining Indian startups, highlighting the growing acceptance of young companies as a preferred employer partner. This can be due to a variety of factors including growth opportunities. better compensation models, flexibility, and convenience offered by startups.


Commenting on this new trend, Manas Singh, Chief Business Officer at apna.co, added “This is a historic time for young digital startups as they attain higher growth and become large scale employment generators. We are certain that in the coming years, these startups would not only contribute significantly to the Indian economy but also make the country the top global startup hub. We are delighted to become enablers for these unicorns as well as all the startups to easily connect with their workforce and will continue contributing towards their growth journey”.



Some of the top unicorns hiring from apna include Zomato, Byjus, Delhivery, 1Mg to name a few.


apna is scaling at a rapid pace and has further expanded to 20+ cities in the last two months alone. The platform is now present in Agra, Ahmedabad, Ajmer, Aligarh, Amritsar, Asansol, Aurangabad, Belagavi, Bengaluru, Bhilai, Bhopal, Bhubaneswar, Bikaner, Chandigarh, Chennai, Coimbatore, Cuttack, Dehradun, Delhi-NCR, Goa, Guntur, Guwahati, Gwalior, Hubli, Hyderabad, Indore, Jaipur, Jabalpur, Jaipur, Jalandhar, Jamshedpur, Jodhpur, Kannur, Kanpur, Kochi, Kolhapur, Kolkata, Kota, Lucknow, Ludhiana, Ludhiana, Madurai, Mallapuram, Mangalore, Meerut, Mumbai, Mysore, Nagpur, Nashik, Panipat, Patna, Prayagraj, Pune, Raipur, Rajkot, Ranchi, Salem, Solapur, Surat, Thiruvanthapuram, Trichy, Udaipur, Vadodara, Varanasi, Vijayawada, and Visakhapatnam. The platform has enabled more than 350 million interviews and professional conversations so far.

About apna

Founded in 2019, apna.co is India’s largest jobs and professional networking platform dedicated to helping India’s rising workforce to unlock unique professional networking, and skilling opportunities.

Having secured more than $190 million from marquee investors such as Tiger Global, Owl Ventures, Insight Partners, Lightspeed India, Sequoia Capital India, Maverick Ventures, GSV Ventures, Greenoaks Capital and Rocketship.vc apna is on a mission to enable livelihoods for billions in India. With over 22 million users, present in 50 plus cities and counting, and over 200,000 employers that trust the platform – India has a new destination to discover relevant opportunities.