After creating a lot of excitement across multiple events, the Škoda Drive Experience is now moving to the South of India. Škoda Auto India’s Škoda Drive Experience is part of the company’s customer-centric initiatives in its endeavour to get closer to its customers and enhance customer satisfaction.
Speaking on the progress, Petr Šolc, Brand Director, Škoda Auto India said, “The Škoda Drive Experience joins our well-established Fans of Škoda vertical in our outreach to customers and fans of our brand. Through this unique initiative, our customers and prospects can enjoy a luxurious and premium experience through our flagship Kodiaq luxury 4×4. In unison with our continued product actions and network expansion, the Škoda Drive Experience is also geared towards our objective of welcoming more customers into the Škoda family.”
The Škoda Drive Experience is particularly focussed on the company’s Kodiaq luxury seven-seater. Instead of going to dealerships for a test drive, participants – with their families — get a bespoke experience.
The first leg of the Škoda Drive Experience debuted in Jaipur on 7 October, 2023 followed by the National Capital Region of Delhi, Gurugram, Noida and Faridabad before heading to Mumbai – all multi-day events. Taking cue from the overwhelming response and tremendous success in these cities, the Škoda Drive Experience heads South with Hyderabad, Bengaluru, Chennai and Kochi in November and December 2023.
Škoda Auto India recently reached the 250th customer touchpoint landmark with the inauguration of a sales outlet in Gulbarga, Karnataka. Škoda Auto India will continue to expand its customer touchpoints, with innovative engagement platforms like the Škoda Brand Experience.
Škoda Auto
• is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
• aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
• effectively leverages existing potential in important growth markets such as India, North Africa, Vietnam and the ASEAN region.
• currently offers its customers eleven passenger-car series: the Fabia, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq, Enyaq Coupé, Slavia and Kushaq.
• delivered over 731,000 vehicles to customers around the world in 2022.
• has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
• independently manufactures and develops components such as MEB battery systems, engines and transmissions as part of the Volkswagen Group; these components are also used in vehicles of other Group brands.
• operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
• employs over 40,000 people globally and is active in around 100 markets.
Škoda Auto India
• fascinating customers in India since 2001.
• offers 3 models in India – Slavia, Kushaq and Kodiaq
• present in more than 140 cities across the country with 250 customer touchpoints
• recorded triple digit growth of 125% with 53,721 units sold in 2022
Škoda Auto India website – www.škoda-auto.co.in
Škoda Auto India Communications X Handle – @SkodaIndia_PR
