UniPin Announces Retail Distribution Launch, Reaches More Gamers Across India


New Delhi, August,18, 2022 UniPin, the leading digital entertainment enabler in Southeast Asia, is delighted to announce its retail distribution launch in India this July. UniPin has been known to facilitate gamers with an easier top-up experience, and now, UniPin will be available in 100,000 retail stores across India to give Indian gamers an even safer and easier gaming top-up experience.

Digital content consumption has been growing at an exponential rate in India with more users playing and paying for games and digital content than ever before. While UPI has changed the payment landscape for digital payments in India, there are still millions of gamers untouched by digital payments and prefer paying for goods and services using cash at retail touch points specially in Tier 2 to Tier 6 cities. UniPin is addressing this demand by providing a seamless top-up experience in retail stores across India.

UniPin partners with some of the leading global digital content and game publishers in the world. This will allow digital content or gaming companies to reach out to their users directly via new product launch initiatives, novel promotions, innovative campaigns, etc. By providing innovative or introductory pricing, gaming companies can get access to new customers and first-time paid users. On the other hand, cash paying consumers will get a safe, seamless, and convenient experience of purchasing their favorite game top-up and vouchers.

Akshay Sethi, Country Manager for UniPin India & South Asia explains that UniPin’s strategy is to develop the largest omnichannel distribution network in India covering all leading offline and online customer touchpoints.

“We are getting a lot of demand for this service from our partners and specially from users in Tier 2 to Tier 6 cities and hence are looking to expand to 500,000 stores by Dec 2022 covering over 90% of India’s Pin codes. We have a lot of experience of successfully launching and scaling offline distribution service for game top-ups across South East Asia markets like Indonesia, Malaysia and Philippines. Our technology along with our strong marketing capability will help gamers across India easily discover and seamlessly pay for their favorite games at their neighborhood stores.”said Akshay.

All details regarding UniPin’s retail distribution in India can be accessed officially at www.unipin.com or Facebook UniPin India and Instagram @unipin_india.

About UniPin


UniPin (Universal Pin) is a leading digital entertainment service provider with more than 10 years of experience with 18.7 million active users in 33 countries around the world. Supported by a comprehensive range of payment channels, UniPin provides electronic pins (UniPin Credits) that can be used across a wide variety of games from various game publishers. For more information, please visit unipin.com.