Geno Pharmaceuticals Leverages Digital Transformation to Propel Business Expansion

Geno Pharmaceuticals, India’s fastest growing pharmaceutical brand with a strong marketing presence pan-India with 24 depots and 1298 authorized distributors is transforming its end to end workflow processes to support its growth objectives.

The Pharmaceutical major in a bid to accelerate innovation and automate its core business operations zeroed in on SAP S/4HANA as the best ERP platform to drive real business value and support its extensive growth requirements. Geno Pharma also ranks among the few enterprises to bag the prestigious SAP ACE Award for deriving maximum business benefits out of SAP S/4HANA solution.

For the deployment part, the organization partnered with Castaliaz Technologies and realised a smooth implementation in a record duration of 5 months as against the estimated six-month deployment period. 

’’In a hyper-competitive world, the early adopters of digital transformation would emerge as the frontrunners in their respective industry segment,’’ said Dilip Salgaocar, Chairman and Managing Director, Geno Pharmaceuticals Pvt. Ltd. “The in-depth experience of Castaliaz Technologies in deploying SAP qualified solutions for the Pharmaceutical industry has enabled us to realise maximum compliance adherence for 21 CSR, GMP and neutral X2. We are confident that our new association with Castaliaz Technologies will help us in augmenting our business presence and create a distinctive niche in the pharmaceutical segment.’’

Leveraging SAP S/4HANA platform, the company management now benefits from real-time data availability of critical business processes including manufacturing, sales, inventory to better plan and execute its business strategies. The period for cycle closing has also reduced drastically for Geno Pharmaceuticals, empowering their workforce to devote more time on productive tasks which previously exhausted critical man-hours in collating reports and garnering-process related data.

‘’An enterprise-wide approach to data gathering and analysis is crucial to meet the changing market demands and tap into new revenue opportunities. SAP S/4HANA platform perfectly aligns with our objective of realizing an exceptional growth with data-driven decisions,’’ added Salgaocar.

‘’Having the right technology to power up digital strategies is fundamental for success in today’s business world. With our association with Geno Pharmaceuticals, we are confident to drive their business expansion with the unprecedented customer experience and precision. We will also ensure round the clock support for the organisation to help them reap maximum benefits from their digital transformation journey,’’’ said Ivan Noronha, Director, Castaliaz Technologies.